Distinct regions
burgeoning in diversity

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Why Regions Matter

the qualities of coffee change from region to region

Coffees from different regions have distinct taste profiles that are highlighted by the craftsmanship of the roaster. Coffees from Africa for example vary drastically. While Kenyan coffees are renowned for their bright complex berry notes, Tanzanian coffees express a diversity of fruit flavours with sweet acidity. Hence, regions allow cultivators to create unique coffees that vary from one area to another.

Since coffee grows in all of the regions of the "coffee belt" along the equator, this variation considerably enriches the delicious complexity of these areas. Places like Indonesia, South China, and even Taiwan have developed subtle floral notes of spices and tropical fruits. The more robust coffees of Papua New Guinea have the sweet qualities of cocoa butter, while the country typically exports AA rated coffee beans, bigger in size and with higher cupping scores.

Yemen has been producing coffee for longer than any other region in the world. Relatively rare, with a demand that is only increasing, coffee production in Yemen remains nonetheless remarkably artisanal. For centuries, its coffee has been blended into smoother cultivars, also known for their juicier and fermented notes. Finally, Yemen's terraced farms on its impressive mountains offer quite a panorama. 


Understanding regions

and its People

Why people matter


Since the beginning, We've insisted in accomplishing our duty towards people and their coffee

Here at Bluebarn, we believe in the ethical sourcing of our coffee beans through Direct Trade with our producers, whom we take great care to visit regularly. They are usually quite happy to be able to put faces on us and to show us the fruit of their labour themselves. If unfortunately, we can't directly collaborate with them, we alternatively work with partners who are committed to paying fair prices, far above the market average for the best coffee beans. In short, we are often asked if we are "Fair Trade". Although we have a lot of respect for this approach that however mainly benefits producers capable of buying this certification, we are quite happy to be able to really help all of our friends in a concrete and comprehensive manner.


In other words, we strive for "Direct Trade". We wish to go beyond the standards that have been established by the Fair Trade model. We believe we can make a bigger difference by adopting a direct approach, where transparency is our priority. What flows from Direct Trade is the construction of closer long-term relationships with our producers. By developing friendships, through regular visits, we succeed in cultivating real partnerships built on trust, with shared values and ethics that benefit everyone, which are central to our respective businesses. We also take great care to develop collaborations with producers who prioritize community building, as well as responsible farming practices. In turn, we make sure to offer them premium prices, greater than what they will otherwise receive on the Fair Trade market, permitting them to reinvest into their communities and processes 



Per Metric Ton

coffee Consumption


We always try our best to make a difference

The global coffee trade is determined by prices and regions corresponding to the coffee profiles sought in producing countries by buyers. Here at Bluebarn, we're constantly on the lookout for coffees from around the globe. We're always seeking coffees that have unique flavour profiles, with encouraging stories that can restore hope in humanity. Much of the impact the modern coffee consuming world can have comes from the choices we all make when we buy coffee. For us, it's not just about roasting, selling, and drinking coffee. The most important is to help where we can, both our customers and our providers. As a result, we have to be able to offer you the best cup of coffee, all while helping our friends who grow the source of our nectar, by buying coffee at fair prices that can empower them and improve the coffee industry for everyone.